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Digital marketing is the process of defining a target audience. The process surrounding all marketing strategies which requires a digital medium or the internet. The digital channels include search engines, social media, email, and other websites used to connect with potential customers.

Digital marketing is vital for your business and brand awareness. Almost every brand or company now has a social media presence or at least a website. As competition grows, digital marketing is becoming an important part of brand awareness if they want to stand out.

Digital marketing can be an intimidating topic for beginners. With so many resources and tools around it can be overwhelming for some to find the right tool. Here are 8 of the top digital marketing tools which can make your life easy and are also available for free.

1. Google Analytics

Google Analytics is a powerful and free tool provided by Google that allows you to track the performance of your website and marketing campaigns. With Google Analytics, you can gain insights on your audience, including their location, demographics, and interests. You can also see how they interact with your website, such as which pages they visit and how long they stay on your site. Additionally, Google Analytics provides data on your website’s traffic, including how users are finding your site and which channels are driving the most traffic. Finally, you can track your conversions and see how well your marketing campaigns are performing in terms of generating leads or sales. Overall, Google Analytics is a must-have tool for any beginner or small business looking to improve their online marketing efforts.

2. Google Trends

This is a handy tool. If you want to find popular and trending topic ideas, then this is one of the best tools to find. Whether it’s blog posts or YouTube videos then this is a must-try. Google trends will show you what the world is searching for. Your search for a term or a topic and you will be presented with various analytics for that term or topic. Also, if you are searching for a blog post idea or a topic for a YouTube video then you need to find terms that have high search volumes. These analytics tell you if the term or topic is trending or not. If you’ll make a blog post or a video based on that topic, which is trending in the last 30 days or less, it will easily get to the top of the search results. Because the topic is trending in fewer days, obviously there is not a lot of content available for it.

Also, you need to look out for “Breakout” terms. Those are terms that are trending and people have an incredible interest in them. If you are a small company or a brand, there are many topics or terms which are saturated and highly competitive. So these breakout terms help create a gap for small businesses or a brand to look into and also give chance for your post or video to rank top in search or get maximum shares.

3. Hootsuite

Hootsuite is a social media management platform that allows you to schedule and publish content, engage with followers, and analyze the performance of your social media accounts. With Hootsuite, you can manage multiple social media accounts from one dashboard, saving you time and effort. You can schedule posts in advance and Hootsuite will automatically publish them for you at the designated time. You can also use Hootsuite to monitor and respond to customer inquiries and comments across your social media channels. In terms of analytics, Hootsuite provides insights on the performance of your posts, such as the number of likes, comments, and shares. This can help you understand what types of content are resonating with your audience and adjust your strategy accordingly. Hootsuite offers a free plan that allows you to manage up to 3 social media profiles, making it a great tool for beginners and small businesses looking to get started with social media marketing.

4. Similarweb.com

SimilarWeb is the best website to provide web analytics for any business in 5 minutes. The website offers information on their clients’ and competitors’ website traffic volumes, referral sources, keyword analysis, and other website features like page views, bounce rate, etc. It gathers data from the world’s largest panel of millions of web users, who have allowed monitoring of their internet activity, combined with other observations like website traffic, etc.

Just type in the website address of the competitor you want to track and SimilarWeb will create a whole report and provide you with detailed analytics of your competitor’s website. With SimilarWeb you can find out how your competitor is marketing their business, what’s working for them, and what channels they are using for their content. You can study all these strategies and apply them to your own business. You can also get analytics from 3–4 competitors and compare them for a more detailed study and build a perfect strategy for yourself or your client. SimilarWeb also has a browser extension. It is a key tool for any digital marketer.

5. Canva

Canva is big money and a time-saver if you want quick graphic design options. If you want to make graphic designs for Facebook posts or ads, or need a thumbnail for your YouTube video, you can use Canva.com. It is essential for a marketer to use images that follow proper guidelines provided by the concerned websites like Facebook, YouTube, Blog posts, etc.

Canva has many free templates with proper guides that can be used. You can also make very fast adjustments to it, saving you time. If you have multiple clients or have deadlines for your project, this could be a real time-saver. As a digital marketer, you just need to have very basic graphic design skills to use Canva and still create eye-catching designs, adding value to your business. Its drag & drop feature makes it easy to use.

6. VidIQ Vision for YouTube

YouTube is the largest website in the world and also the second-largest search engine in the world. So as a marketer, it is very important to understand analytics for YouTube. VidIQ is the best tool to help you with video marketing and is also a chrome extension. The tool helps in getting detailed analytics for each video or search for a particular keyword or topic, which can be researched to help you rank on top. It also gives details for keywords being used and different traffic sources.

I liked the way it gives suggestions when you are uploading a video, like a keyword score, suggested keywords, tags, and competitor scores. It also gives you tips to improve and helps you rank on top. You can also add alerts like trending videos or competitor videos so that you are up to date with the latest topics and trends.

VidIQ helps small YouTubers rank top on searches by giving analytics for certain keywords. When you search a term or a keyword, a section comes up on the search page itself where you check the volume of searches being made for the particular keyword and if the competition is low or high for it. This, in turn, is shown as a score. As a small YouTuber, you need to target high search volumes with low competition. The higher the scores the better you will rank up on the searches, which will translate to more clicks.

7. MailChimp

Email marketing is powerful for getting returning customers and or converting your users to potential customers. Email is very important for any business or those who are starting with digital marketing. MailChimp is a great platform when it comes to email marketing. Founded in 2001, Mailchimp has been popular among digital marketers, especially small businesses. It helps you collect email addresses from potential customers in a very cost-effective manner.

MailChimp has step by step guide for beginners to build their first campaign and many templates to choose from with easy-to-use email design. You can make a list of up to 2000 emails and send 12000 emails per month for free, which is a boost for beginners. As your business grows, you can always upgrade to a paid plan for more volume.

It also provides you with media storage and image upload functions. It has ready-to-use sign-up forms and list management with segments. Not only this, it provides you detailed analytics for each email sent like CTRs, clicks, etc. You can also use third-party integrations like Google Analytics, other social platforms, etc.

8. SEMrush

SEMrush is a digital marketing tool that helps you to improve your search engine rankings and track your competitors’ online marketing efforts. SEMrush allows you to perform keyword research to find the most relevant and popular keywords for your website and content. It also provides data on your website’s performance in search engine results, including your ranking for specific keywords and the number of clicks and impressions you receive. With this information, you can identify areas for improvement and optimize your website and content to increase your visibility in search results. In addition to its SEO capabilities, SEMrush also provides tools for pay-per-click (PPC) advertising, allowing you to research and track the effectiveness of your PPC campaigns. By using SEMrush, you can gain a competitive edge and improve the performance of your online marketing efforts.

In conclusion, there are many free digital marketing tools available that can help beginners and small businesses improve their online marketing efforts. Google Analytics provides valuable insights on website performance and audience demographics. Hootsuite streamlines social media management and provides analytics on the success of your social media posts. Canva simplifies graphic design for social media and other marketing materials. Mailchimp helps you to create and send newsletters and automated email campaigns to your subscribers. And SEMrush allows you to optimize your website for search engines and track the performance of your PPC campaigns.

By leveraging these top 8 free digital marketing tools, you can effectively market your business online and stand out from the competition.